Social Media Strategy for Small Business

Effective social media starts with understanding your audience, choosing the right platforms, and creating content that supports your business goals.

This course is designed for small business owners, nonprofit leaders, and entrepreneurs who want to move beyond random posting and develop a more intentional social media strategy. Participants will learn how different platforms attract different audiences, how to create content that captures attention, and how to build a sustainable social media plan that fits their time and resources.

Topics include platform demographics, content planning, audience engagement, calls to action, paid vs. organic reach, content calendars, analytics, and practical tools to help streamline your efforts. Whether you're just getting started or looking to improve your results, this course will provide actionable strategies to help you show up consistently and connect with the people who matter most.