SEO & Visibility for Small Businesses

Your website can't generate customers if people can't find it. Designed for small business owners who already have a website but aren't sure whether it's actually working for them, this class takes the mystery out of Search Engine Optimization (SEO) and online visibility. You'll learn practical, easy-to-implement strategies to improve your search presence, understand what Google is looking for, and identify simple changes that can increase traffic and attract the right customers.

The class is led by Kim Smith, owner of KMS Insights, who spent more than a decade as a marketing professional in local tourism organizations, helping hundreds of businesses improve their online presence and attract visitors. Kim also holds the Tourism Marketing Professional (TMP) designation, Project Management and Data Analytics certifications, and now works with small businesses through KMS Insights to create marketing strategies that are both practical and measurable. Whether your website was built yesterday or years ago,…